ParcelPoint Parcel & Logistics Management
ParcelPoint is a POS application designed to modernize Nigeria’s unstructured motor park logistics system. It helps logistics agents manage parcel deliveries more efficiently by replacing the manual hand-to-hand method with a digital process. This ensures better tracking, transparency, and accountability at every stage of the delivery journey.
ParcelPoint
ParcelPoint
UI/UX Designer
UI/UX Designer
2 Months
2 Months
POS/Web (Admin)
POS/Web (Admin)
My Role
I worked with a team of a Project Manager, a Frontend Developer, and a Backend Developer. I collaborated with the team on research and ideation, while I handled the end-to-end design of the of the design, both the POS and Web platform.
I worked with a team of a Project Manager, a Frontend Developer, and a Backend Developer. I collaborated with the team on research and ideation, while I handled the end-to-end design of the of the design, both the POS and Web platform.
Problem Statement
In Nigeria’s motor park logistics system, parcels and goods are often lost or damaged during interstate transit. The lack of proper accountability makes it difficult to track parcels, leading to disputes, customer dissatisfaction, and lost revenue for operators (agents, drivers, and business owners).
In Nigeria’s motor park logistics system, parcels and goods are often lost or damaged during interstate transit. The lack of proper accountability makes it difficult to track parcels, leading to disputes, customer dissatisfaction, and lost revenue for operators (agents, drivers, and business owners).
Project Objective
The goal of ParcelPoint was to create a digital solution that would:
Reduce parcel loss and damage.
Improve delivery efficiency.
Increase accountability and transparency for all parties.
Boost revenue for operators (business owners and drivers).
The goal of ParcelPoint was to create a digital solution that would:
Reduce parcel loss and damage.
Improve delivery efficiency.
Increase accountability and transparency for all parties.
Boost revenue for operators (business owners and drivers).
Design Process
Discover
Stakeholder Engagement
User Research
Competitive Analysis
Ideate
Brainstorming Session
User Flow
Design
& Prototype
UI Design & Components
Handoff
Research and Discover
Stakeholder Engagement: We worked closely with senders, receivers, agents, drivers, and administrators to understand their pain points.
User Research (Survey):
To validate these pain points, we conducted surveys with two key user groups:
Senders/Receivers
40% complained their parcels or goods often got damaged during transit.
36% said they sometimes did not receive notifications when their goods arrived.
Less than 20% complained that goods were missing or routed to another park.
Agents
55% reported loss of revenue due to unclaimed or untimely claimed parcels, since they still had to pay drivers.
Less than 40% reported payment disputes with drivers, senders, or receivers.
These findings shaped the design priorities: damage prevention, reliable notifications, better accountability for agents, and transparent payments.
Stakeholder Engagement: We worked closely with senders, receivers, agents, drivers, and administrators to understand their pain points.
User Research (Survey):
To validate these pain points, we conducted surveys with two key user groups:
Senders/Receivers
40% complained their parcels or goods often got damaged during transit.
36% said they sometimes did not receive notifications when their goods arrived.
Less than 20% complained that goods were missing or routed to another park.
Agents
55% reported loss of revenue due to unclaimed or untimely claimed parcels, since they still had to pay drivers.
Less than 40% reported payment disputes with drivers, senders, or receivers.
These findings shaped the design priorities: damage prevention, reliable notifications, better accountability for agents, and transparent payments.
Competitive Analysis
Competitive Analysis: We studied players like GIG Logistics and FEZ Logistics to identify features we could adapt, such as parcel tracking, payment integration, and notifications.
Competitive Analysis: We studied players like GIG Logistics and FEZ Logistics to identify features we could adapt, such as parcel tracking, payment integration, and notifications.
Ideation
Brainstorming with Team: We explored ideas to make agents the central, trusted touchpoint in the parcel journey.
User Flow: We mapped a smooth process, from parcel intake by agents, to digital waybill generation, to parcel delivery updates, and final handover to receivers.
Brainstorming with Team: We explored ideas to make agents the central, trusted touchpoint in the parcel journey.
User Flow: We mapped a smooth process, from parcel intake by agents, to digital waybill generation, to parcel delivery updates, and final handover to receivers.
Visual Outcomes
Agent Dashboard
Earnings History
Parcel Reports
Drivers Report
Onboarded Agents Table
Agent’s Profile
Report and Analytics
Asset List Table
Results and Impact
ParcelPoint is projected to:
Reduce parcel tracking errors by 60%.
Improve delivery efficiency and on-time parcel handovers.
Build trust by providing proof of handover (parcel and receiver photos).
Simplify reconciliation and payments through integrated wallets and transaction history.
Improve customer satisfaction by providing real-time SMS/WhatsApp updates.
ParcelPoint is projected to:
Reduce parcel tracking errors by 60%.
Improve delivery efficiency and on-time parcel handovers.
Build trust by providing proof of handover (parcel and receiver photos).
Simplify reconciliation and payments through integrated wallets and transaction history.
Improve customer satisfaction by providing real-time SMS/WhatsApp updates.
Key Learnings and Takeaway
Communication is everything: Engaging stakeholders early helped uncover the biggest pain points and guided feature priorities.
Simplicity drives adoption: Many agents and drivers are not tech-savvy, so designing an easy-to-use system was crucial.
Accountability builds trust: Features like photo proof, parcel IDs, and transaction history make the process more transparent and reliable.
Offline capability is essential: Poor network connectivity in motor parks meant the system had to work without internet and auto-sync later.
Future opportunity: A customer-facing app for senders and receivers will further streamline the process in the next phase.
Communication is everything: Engaging stakeholders early helped uncover the biggest pain points and guided feature priorities.
Simplicity drives adoption: Many agents and drivers are not tech-savvy, so designing an easy-to-use system was crucial.
Accountability builds trust: Features like photo proof, parcel IDs, and transaction history make the process more transparent and reliable.
Offline capability is essential: Poor network connectivity in motor parks meant the system had to work without internet and auto-sync later.
Future opportunity: A customer-facing app for senders and receivers will further streamline the process in the next phase.
TIMOTHY ADEBAYO
Let’s collaborate
Friday, October 24, 2025
4:08:52 PM
TIMOTHY ADEBAYO
Friday, October 24, 2025
4:08:52 PM
Let’s collaborate
TIMOTHY ADEBAYO
Friday, October 24, 2025
4:08:52 PM
Let’s collaborate